EyePL: The story so far

For what it’s worth, here’re my thoughts on the Indian Premier League.

The format: It’s exciting but repetitive, and after the first two or three games the cheerleaders became a distraction, even a chore, getting in the way of the game. To be fair, these are points others have made as well and I can only nod in agreement. Perhaps more judicious use of Indian music and cultural products would make more sense to Indian crowds over the longer term. Somebody in Mumbai has suggested a bhangra troupe; film songs specific to players or descriptive of the situation (a six or a dismissal, as the case may be) could be other, equally corny ideas.

In the vintage years of Test cricket, boundaries were occasional. One-day cricket (F50 if you prefer) made fours and sixes common. T20 threatens to make them commonplace. If a six is hit every other over it is going to cease to be exciting. T20/IPL will need to devise new benchmarks. Perhaps vertical targets will be set: “Hit the red line near the clubhouse balcony and score eight; hit that black line on the floodlight tower and score a 12.”

Agreed, both those sound ridiculous, but so much about T20 is out of the ordinary and the conventional that it will soon have separate rules and scoring patterns being institutionalised for it. You can’t play it as if it were a compressed version of an ODI or a Test; it’s not. You don’t write text messages in accordance with Wren and Martin rules of grammar, do you?

The teams: After the player auction, I remember telling a friend that Mumbai and Jaipur were the weakest teams. Mumbai was a “Dad’s Army”, and Jaipur seemed to have lost the plot. Shane Warne has proved me spectacularly wrong by inspiring and leading the Jaipur team into close to the top of the table, at this juncture.

Even so, I’m still betting on Chennai, Delhi and Kolkata making the semi-finals. Jaipur and Mohali are my current favourites for the fourth slot. Nevertheless, given that one top-order innings can decide the match (McCullum, Sehwag, Hayden and Gilchrist have all provided examples), any prediction is the equivalent of planning a leisurely stroll on a minefield. That aside, the departure of Hayden, Hussey and Oram is going to have other teams fancying their chances against Chennai.

One question that was raised before the IPL was how the old guard would take to the newest format. Dravid and Laxman have looked completely out of sorts, and need not be first XI sure-shots in IPL 2009. Given his ODI history, Ganguly was expected to relish T20 but even he’s disappointmed. Tendulkar’s been kept away by injury, of course; but the larger message is obvious: the IPL has played out generational change before Indian crowds.

To go back to the mobile phone metaphor, epic novelists cannot, should not be asked to write text messages. In a perfect world, they should fade away with memories of their skills intact.

One classicist who’s shone in the IPL, however, is Glen McGrath, who gave up playing for Australia a year ago. He’s been the bowler of the tournament so far and still looks good for another two years of international cricket. His spell against Bangalore on Wednesday (April 30) night was exceptional by any standards – Test, ODI, whatever. It takes rare courage to quit sport – or anything – when your powers are still with you. McGrath is in that league; he’s done IPL an honour by signing up for it.

The brands: One of the challenges for the eight franchises is to build loyalty to the club, beyond loyalty to an individual player. Those who were Manchester United fans in Bryan Robson’s time, remained United followers in Cantona’s era and are gladly cheering Rooney today. That template is the IPL franchisee’s dream.

It’s unfair to be asking this question in year one, month one, but how have the IPL teams fared in terms of building brand loyalty? There is, of course, a degree of local following – Delhiites back the Delhi Daredevils, Mumbaikars want the Mumbai Indians to win. The real test is how much support a team has garnered outside its base station.

Here, individuals are proving magnets rather than corporate or collective identities. Dhoni’s fans are rooting for Chennai, Sehwag’s adherents for Delhi and so on. Among the owners, Reliance/Mukesh Ambani and Kingfisher-UB/Vijay Mallya could have made a cross-country impact but have been let down by underperforming teams.

To my mind, the biggest success has been Kolkata’s. Knight Riders is seen as Shah Rukh Khan’s team rather than Saurav Ganguly’s. The Shah Rukh tag has brought in incremental sponsorship and following. It’s a wise move. Saurav will be gone in two years or so, Shah Rukh will still be around, and still be iconic. To have a non-player who won’t retire as your “key man” makes good business sense.