A strategy in which a brand connects itself with a major sporting event without paying sponsorship fees, ambush marketing entered cricket's lexicon before the 2003 World Cup. Since then, its significance has grown along with the game.
Modi says players can join without permission from CA
Feb 12, 2008 Australia's cricketers have been issued an ultimatum by the Indian Premier League - sign up by the Sunday deadline or stay out for three years
Organisers trying to curb ambush marketing
Aug 9, 2006 World Cup organisers are confident that the tournament will not witness any disputes between rival telecom companies Cable and Wireless and Digicel
ICC Champions Trophy 2006-07
Apr 27, 2006
| Andrew Miller
It matters that the ICC's tournaments matter, because if their credibility is fatally undermined, then the free-for-all that could follow will be to the detriment of the entire game
Advertising conflicted with CA's main sponsor
Jun 24, 2005 Unwired was banned from using advertising images of Brett Lee following a Federal Court ruling in Melbourne yesterday
